The ICF defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

It is essential to clarify that:

  • Coaching is not therapy, consulting, mentoring, or training.
  • Coaching does not fix what is broken. Coaching makes what is good better.
  • Coaching is an investment.
  • Coaching improves time management.
  • Coaching can provide a confidence boost.
  • Coaching may provide immediate results; however, it is better to build a long-term plan.
  • Coaching provides accountability and assistance in taking action.
  • Coaching offers unconditional support.
  • Coaching provides an opportunity to get a different perspective.
  • Coaching enhances your communication skills.