The ICF defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

It is essential to clarify that:

• Coaching is not therapy, consulting, mentoring, or training.
• Coaching does not fix what is broken. Coaching makes what is good better.
• Coaching is an investment.
• Coaching improves time management.
• Coaching can provide a confidence boost.
• Coaching may provide immediate results; however, it is better to build a long-term plan.
• Coaching provides accountability and assistance in taking action.
• Coaching offers unconditional support.
• Coaching provides an opportunity to get a different perspective.
• Coaching enhances your communication skills.